Business Update

1 September 2025

At 360 Experience Group, we’ve always believed in building for the future. After building a strong foundation and doubling our revenue over the last five years, some of our co-founders are transitioning to new roles and opportunities.

With a 30-year legacy in the events industry and as co-founders of Unlimited Productions, the time has come for @Bart Roelen and @Willem Loos to hand over the reins and gradually step down as shareholders, board members and management team members. Likewise, @Daan Oomen is stepping back from his role as Creative Director at Live Legends after 15 years of bringing ideas to life in the most spectacular ways imaginable, paving the way for experience design across the globe.
Willem will remain involved as an advisor and in key account management, while Bart will continue his involvement with All Artist Advancing and support a select number of productions at Unlimited Productions in an advisory capacity.

@Gaston van de Poel, Chairman 360 Experience Group: “The fact that some of our co-founders can take a step back is a testament to the strong, resilient and mature organization we’ve built, carried by a team we admire. We’re deeply grateful for the incredible vision and passion of Daan, Bart and Willem. Their legacy will continue to guide us as we step into our next phase of growth. It’s an honor to return to a more active role on the board and help guide the company into its next chapter.

@Olivier Monod de Froideville, CEO 360 Experience Group: “I am incredibly confident in the future of our company. The dedication and talent of our team, combined with the strategic vision of our new, compact board, will propel us to new heights. We carry the torch forward with a deep sense of gratitude for our past and great excitement for what we will accomplish together. The future is bright!”